What needs to improve?
Describe a specific problem: incomplete enquiries, an unclear offer or repeated explanations. One priority helps focus the project.
Who are you building for?
Consider what your customer knows, their questions and their device. In tourism, language and practical information may be as important as photography.
What is the next step?
A website can invite people to book, request a quote or contact a person. Define one main action for each journey and the information needed.
What do you have, and what is missing?
Gather copy, licensed images, your catalogue and tools. Identify who can approve each deliverable. An early inventory prevents improvised decisions.
How will you know it worked?
Agree what to observe: complete enquiries, form errors or the steps needed to find an activity. Establish a starting point and avoid promises without data.